CONCORD, N.C. – Farmers Insurance has joined Hendrick Motorsports as a five-race primary sponsor of the Chevrolets driven by Mark Martin in the 2011 NASCAR Sprint Cup Series, with plans to kick off the relationship by fielding a special “throwback” paint scheme. The agreement secures primary placement for Farmers Insurance in five events and associate-level sponsorship on Martin’s cars throughout the remainder of this season. The NASCAR team sponsorship is the first for Los Angeles-based Farmers since February 2009, when it executed a one-race program at Fontana, Calif. “This partnership makes a lot of sense for Farmers,” said Paul Patsis, president of Enterprise Marketing for Farmers Insurance. “NASCAR fans are among the sports world’s most loyal and passionate. This is a great opportunity to show them why Farmers is an industry … Read entire article »