Racing News Daily » Entries tagged with "sponsorship news"
Cooper Standard and Cequent Form Major Alliances With No. 29 Brad Keselowski Race Team
Las Vegas, NV – Brad Keselowski Racing (BKR) announced today that two industry-leading companies, Cequent which designs, manufactures and markets towing, hitch systems and related accessories, and Cooper Standard, which specializes in body sealing systems, fluid handling systems and anti-vibration systems for the automotive industry, will join the No. 29 RAM team as major sponsors for the entire 2012 NASCAR Camping World Truck Series season. The marketing and business alliances will see Cequent and Cooper … Read entire article »
Filed under: Truck Series
Quicken Loans Joins Stewart-Haas Racing
KANNAPOLIS, N.C. – Quicken Loans Inc., the nation’s largest online retail mortgage lender, has formed a partnership with Stewart-Haas Racing (SHR), the NASCAR Sprint Cup Series team co-owned by two-time series champion Tony Stewart and Gene Haas. Quicken Loans will be the primary sponsor of SHR’s No. 39 team and driver Ryan Newman for nine races in 2012, and when not serving as a primary sponsor, will be an associate sponsor. Additionally, Quicken Loans will … Read entire article »
Filed under: Sprint Cup
Stewart-Haas Racing to announce Quicken Loans, Inc. Sponsorship
Yesterday Stewart-Haas Racing announced that they will be holding a press conference on Tuesday to announce a new sponsor going into 2012. With both Tony Stewart and Ryan Newman scheduled to attend, most people assumed that the sponsorship would be for Newman’s No. 39 Chevrolet. The announcement also included that the new sponsor was new to NASCAR. Jim Utter of the Charlotte Observer writes that multiple sources have confirmed that the new sponsor will … Read entire article »
Filed under: Sprint Cup
UPS Shifts To Associate Sponsorship With Roush Fenway Racing
DAYTONA BEACH, Fla. – NASCAR and UPS have signed a multi-year agreement for UPS to remain the sport’s Official Logistics Partner, providing critical pick-up and delivery services for race teams, vendors and suppliers at every NASCAR Sprint Cup Series event throughout the season. In addition to its official partnership, UPS will continue its relationship with Roush Fenway Racing as a full-season associate sponsor of Roush Fenway Racing’s No. 99 Ford, driven by Carl Edwards. The decision to … Read entire article »
Filed under: Sprint Cup
Carl Edwards responds to reported UPS sponsorship moves
By Reid Spencer Sporting News NASCAR Wire Service HAMPTON, Ga. — If UPS is in talks to become part of Carl Edwards’ sponsorship program next year, the driver of the No. 99 Ford has yet to be part of the discussions. Edwards was aware of Friday’s Sports Business Daily story that indicated UPS, which currently sponsors David Ragan in the No. 6 Roush Fenway Racing Ford, would reduce its commitment significantly next year and is talking with RFR … Read entire article »
Filed under: Sprint Cup
UPS to dramatically scale back its NASCAR sponsorship
By Tripp Mickle Sporting News NASCAR Wire Service UPS plans to cut back dramatically on its support of Roush Fenway Racing’s No. 6 car driven by David Ragan in 2012, SportsBusiness Daily reported. Sources familiar with the company’s plan said it will drop its full-season primary sponsorship of the No. 6 car and sponsor 4-8 races at RFR in ’12. The company is in talks to shift its sponsorship to Carl Edwards, who drives the team’s No. 99 … Read entire article »
Filed under: Sprint Cup
Report: Indy close to sponsorship deal with Crown Royal
By Staff report Sporting News NASCAR Wire Service Crown Royal could become the title sponsor of the Brickyard 400 Sprint Cup Series race starting in 2012, the Indianapolis Business Journal and Indianapolis Star reported, citing unnamed sources. Crown Royal, which is ending its sponsorship of Matt Kenseth’s No. 17 team at the end of the season, would fill a hole created when Allstate’s title sponsorship deal for the Brickyard 400 ended in 2009. The race did not have … Read entire article »
Filed under: Sprint Cup
Roush Fenway Racing Statement on Crown Royal Leaving NASCAR
CONCORD, N.C.– Roush Fenway Racing has been informed that Crown Royal will not return as the primary sponsor of Matt Kenseth and the No. 17 NASCAR Sprint Cup team for the 2012 season. “We are obviously disappointed with the news, but first we would like to thank Diageo and Crown Royal for a terrific partnership that has spanned almost a decade,” said Roush Fenway president Steve Newmark. “They have been a first-class partner all the way around. We look forward to finishing out the season with them on the No. 17 as Matt and the Crown Royal team continue to contend for another championship. “It’s unfortunate that they will not be able to continue to be a part of our organization. Fortunately, our race programs are operating at a higher level than … Read entire article »
Filed under: NASCAR
Farmers Insurance to Sponsor Kasey Kahne starting in 2012
CONCORD, N.C. – Beginning in 2012, Farmers Insurance will be the majority sponsor of the No. 5 Chevrolets fielded by Hendrick Motorsports and driven by 11-time NASCAR Sprint Cup Series race winner Kasey Kahne. Covering the 2012, 2013 and 2014 racing seasons, the agreement secures primary paint schemes for Farmers Insurance in 22 Sprint Cup Series events annually and prominent brand placement in all non-primary races. A new No. 5 Farmers Insurance Chevrolet car design will be unveiled at a later date. Kasey Kahne is a very talented driver and a class act, said Paul Patsis, president of Enterprise Marketing for Farmers Insurance. He will represent Farmers well, and we are all so proud to have him driving what will be a successful partnership, both on and off the racetrack. In April, … Read entire article »
Filed under: Sprint Cup
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