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Bass Pro Shops/Tracker Boats to Sponsor Austin & Ty Dillon in 2012

Bass Pro Shops/Tracker Boats to Sponsor Austin & Ty Dillon in 2012

WELCOME, N.C. – Bass Pro Shops will continue its partnership with Richard Childress Racing in 2012, serving as a primary sponsor of both Austin Dillon’s No. 3 Chevrolet Impala in the NASCAR Nationwide Series and Ty Dillon’s No. 3 Chevrolet Silverado in the NASCAR Camping World Truck Series. Bass Pro Shops/Tracker Boats will be the primary sponsor throughout the year on the No. 3 truck during Ty Dillon’s first full season in the series. The No. … Read entire article »

Filed under: Nationwide Series, Truck Series

Best Buy Leaves Richard Petty for Jack Roush

Best Buy Leaves Richard Petty for Jack Roush

Minneapolis – Best Buy Co. announced today that they were moving their NASCAR sponsorship from Richard Petty Motorsports to Roush Fenway Racing. Best Buy will serve as primary sponsor for Matt Kenseth for nine races and Carl Edwards for two races. Best Buy will also serve as associate sponsor for each car. “Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing,” said Drew Panayiotou, senior vice president of marketing for … Read entire article »

Filed under: Sprint Cup

Kellogg Returns as a Primary Sponsor of Carl Edwards’ No. 99 Ford

Kellogg Returns as a Primary Sponsor of Carl Edwards’ No. 99 Ford

CONCORD, N.C. – Roush Fenway Racing and Kellogg Company have announced the multi-year extension of their NASCAR partnership. Kellogg will serve as a primary sponsor of the No. 99 Ford for four Sprint Cup races in 2012, teaming its famed Kellogg’s™ Frosted Flakes cereal and Cheez-It® crackers with perennial championship contender and fan favorite Carl Edwards. Kellogg has been involved with NASCAR for many years, including serving as a primary sponsor of … Read entire article »

Filed under: Sprint Cup

NASCAR And Sprint Announce Sponsorship Extension through 2016

NASCAR And Sprint Announce Sponsorship Extension through 2016

DAYTONA BEACH, Fla. – NASCAR and Sprint have signed a multiyear agreement for Sprint to remain the entitlement partner of the sport’s premier series. The extension keeps NASCAR and Sprint as partners through 2016, and ensures that the No. 1 finisher in the sport’s top series will be a NASCAR Sprint Cup Series™ champion. The agreement coincides with NASCAR’s Five-Year Industry Action Plan, which is designed to help grow the sport and reach new audiences. “Sprint … Read entire article »

Filed under: Sprint Cup

Outback Steakhouse Joins Stewart-Haas Racing

Outback Steakhouse Joins Stewart-Haas Racing

AVONDALE, Ariz. – Award-winning Outback Steakhouse, with more than 750 locations nationwide, has formed a partnership with Stewart-Haas Racing (SHR), the NASCAR Sprint Cup Series team co-owned by two-time series champion Tony Stewart and Gene Haas. Outback Steakhouse will be the primary sponsor of SHR’s No. 39 team and driver Ryan Newman for two races in 2012, and when not serving as a primary sponsor, will be an associate sponsor with placement on the B-post of … Read entire article »

Filed under: Sprint Cup

Michael Waltrip Racing Hires Mark Martin, Extends Aaron’s Through 2013

Michael Waltrip Racing Hires Mark Martin, Extends Aaron’s Through 2013

FORT WORTH, TEX. – Michael Waltrip Racing announced today it has hired Mark Martin to share in driving duties of the No. 00 Toyota and extended its 30-race sponsorship with Aaron’s, Inc. through the 2013 NASCAR Sprint Cup season. Martin will drive in 25 Sprint Cup events each of the next two seasons, sharing the No. 00 Aaron’s Dream Machine with Michael Waltrip, who will drive five events with Aaron’s sponsorship. Martin will join Martin Truex … Read entire article »

Filed under: Sprint Cup

AdvoCare and RCR Announce Partnership for Austin Dillon’s 2012 NASCAR Nationwide Series No. 3 Chevy

AdvoCare and RCR Announce Partnership  for Austin Dillon’s 2012 NASCAR Nationwide Series No. 3 Chevy

WELCOME, N.C. – Richard Childress Racing and AdvoCare have entered into a partnership for the company to be the primary sponsor of the No. 3 AdvoCare Chevrolet Impala driven by Austin Dillon for 20 races in the 2012 NASCAR Nationwide Series season. Dillon, who currently drives the No. 3 Bass Pro Shops Chevrolet in the NASCAR Camping World Truck Series, has an 11-point lead in the driver championship point standings with two races remaining. The 21-year-old … Read entire article »

Filed under: Nationwide Series

Cooper Standard and Cequent Form Major Alliances With No. 29 Brad Keselowski Race Team

Cooper Standard and Cequent Form Major Alliances With No. 29 Brad Keselowski Race Team

Las Vegas, NV – Brad Keselowski Racing (BKR) announced today that two industry-leading companies, Cequent which designs, manufactures and markets towing, hitch systems and related accessories, and Cooper Standard, which specializes in body sealing systems, fluid handling systems and anti-vibration systems for the automotive industry, will join the No. 29 RAM team as major sponsors for the entire 2012 NASCAR Camping World Truck Series season. The marketing and business alliances will see Cequent and Cooper … Read entire article »

Filed under: Truck Series

Quicken Loans Joins Stewart-Haas Racing

Quicken Loans Joins Stewart-Haas Racing

KANNAPOLIS, N.C.   – Quicken Loans Inc., the nation’s largest online retail mortgage lender, has formed a partnership with Stewart-Haas Racing (SHR), the NASCAR Sprint Cup Series team co-owned by two-time series champion Tony Stewart and Gene Haas. Quicken Loans will be the primary sponsor of SHR’s No. 39 team and driver Ryan Newman for nine races in 2012, and when not serving as a primary sponsor, will be an associate sponsor. Additionally, Quicken Loans will … Read entire article »

Filed under: Sprint Cup