DAYTONA BEACH, Fla. – Following a comprehensive review of its communications function and public relations activity across the industry, NASCAR announced today that it will move immediately to create an Integrated Marketing Communications (IMC) department that will better position the sanctioning body to lead best practices and provide overall thought leadership in the communications space for the entire industry. “Our sport has unique challenges and very diverse constituencies and it has become clear that NASCAR must be a catalyst in this space to help all stakeholders find greater value,” said Brian France, NASCAR’s Chairman and Chief Executive Officer. “This is a major investment for the company at a critical time and represents an elevation of this highly-important function for NASCAR … Read entire article »