ST. LOUIS – Budweiser has a rich NASCAR tradition, sponsoring some of the sport’s most celebrated drivers, including Bobby Labonte, Darrell Waltrip, Bill Elliott, Dale Earnhardt Jr. and Kasey Kahne. Today, Budweiser announced Richard Childress Racing driver Kevin Harvick will become the next star to take the wheel of the iconic Budweiser car when the 2011 NASCAR Sprint Cup Series season begins in February. “Budweiser’s involvement in NASCAR dates back more than three decades, and we’re excited to have as successful a driver as Kevin Harvick to usher in a new era for Budweiser,” said Mark Wright, vice president of media, sports & entertainment marketing, Anheuser-Busch. “Kevin also benefits from having the support of a highly respected owner in Richard Childress and the great people of Richard Childress Racing, who will … Read entire article »