Kroger Employees Faces on Keller’s Car at Daytona

DAYTONA BEACH, Fla. — When the 2009 Nationwide Series season kicks off at Daytona International Speedway on Saturday, veteran driver Jason Keller will make his 458 career start, and the No. 27 Baker Curb Racing entry will sport a uniquely-designed paint scheme.

Kimberly-Clark, Keller’s primary sponsor, will help retail partner Kroger recognize the achievements of its employees with the return of “Faces on the Car,” an initiative that showcases photos of the employees’ faces on the race car.

The “Faces on the Car” program was established as part of the long-standing partnership between Kimberly-Clark and retail partner Kroger and celebrates employees that have gone to great lengths in providing exceptional service. The hood of the race car also will garner the tag line that embodies the mission of all parties involved in the program “Together, we’re powered to win.”

“There are so many different faces on the race car and I can only imagine what each of them has done to be recognized for their hard work,” Keller said. “I know all of the employees will be cheering us on this weekend and are counting on us to get them into victory lane.”

In addition to the one-of-a-kind paint scheme, the No. 27 team will have a customized pit box, pit wall banner and uniforms with prominent Kroger branding. Kroger stores across the country also will have special packs of Scott 1000 toilet paper with the Kroger Daytona 500 logo available for purchase.

Following the Camping World 300 on Saturday, show cars featuring the paint scheme will make appearances at Kroger stores and Kroger headquarters around the Cincinnati region, allowing the grocer’s employees to see their face on the race car up close and personal.